natural resources spa consulting inc.
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natural resources spa consulting inc.

Zen Spa Design by Natural Resources Spa Consulting, Inc.
feasibility studies - spa services and consulting

Natural Resources assesses the business potential of a new spa or redevelopment project, and discerns which elements will contribute to a spa’s success. Our leadership team’s in-depth research provides invaluable information including, customized marketing analysis, situational analysis, programming, preliminary concepts, demographic overviews, and industry analysis. The team generates competitive set comparisons, a well as a five-year operating proforma. In this initial and critical phase, we build a foundation from your visions of the spa, supplementing the concept with research, industry analysis and expert spa business planning.

Our Leadership Team develops a winning business strategy through customized research and detailed analysis, including:

  • Physically visiting and reviewing potential sites and researching surrounding areas
  • In-depth industry analysis covering business climate, local demographics, key demographic characteristics, present and emerging trends
  • Analysis of the competition, to ensure a competitive edge for your spa
  • Projected guest usage and recommended price points

Natural Resources develops a detailed Architectural Program Document, customized to each site. This study includes:

  • program of space
  • preliminary spa concepts
  • suggested menu of services
  • guest utilization projection
  • projected treatment capacity
  • specifications for interior finishes, millwork, cabinetry, electrical, lighting, HVAC and plumbing.

The Five-Year Operating Pro Forma is vital to moving your spa venture forward to its full potential. Researched, built and created by our leadership team, the Pro Forma contains detailed financial projections regarding:

  • Membership
  • Retail Sales
  • Fitness/Wellness Revenue
  • Controllable Expenses
  • Pre-Opening Expenses
  • Capacity and Revenue Charts
  • Capital Requirement Projections